Rosh Hashanah cards for a good and sweet new year
Rosh Hashanah is the Jewish New Year, the start of the High Holy Days that lead to Yom Kippur. It is a time for synagogue services, the sounding of the shofar, festive meals and reflection on the year past. Families dip apples in honey and eat round challah to wish for a sweet year that comes full circle.
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Sending New Year cards, often called Shana Tova cards, is a long-standing custom. People write to parents, grandparents, friends and colleagues, wishing a good and sweet year. Common greetings include Shana Tova, Shana Tova U'Metukah, meaning a good and sweet year, and L'Shana Tova. A photo of your holiday table finished in gold foil makes the wish feel warm and personal.
What to write inside
Pick a message to start from. It goes straight into your card, and you can change every word.
Design idea
Photograph a bowl of honey with apple slices or a round challah on your table, crop it square, and choose "A colour" to tap the deep red of the apple so it shimmers in gold foil on cream paper. A pomegranate photo with "Details" in rose gold on blush is another lovely option.
- Gold foil
- Cream paper
When to send it
Rosh Hashanah begins on the first day of the Hebrew month of Tishrei and lasts two days, starting at sundown. It usually falls in September or early October, about ten days before Yom Kippur.
Links work for 90 days and open in any browser, so it arrives the moment you send it, wherever they are.
Questions
What does Shana Tova mean?
Shana Tova means a good year in Hebrew. Shana Tova U'Metukah adds and sweet, wishing a good and sweet year. L'Shana Tova is a shortened form of a longer blessing. Any of these is perfect on a Rosh Hashanah card, and Happy New Year works too.
Is it appropriate to send a Rosh Hashanah card to a coworker?
Yes. A simple Shana Tova and wishes for a sweet and healthy new year are thoughtful and welcome. Send it a day or two before the holiday begins, and keep the tone warm. Avoid wishing a happy Yom Kippur, which is a solemn fast day.
